The Stoic Tradesman - Edge Community

If you’ve ever met me, trained with me, or followed my content…

you know this isn’t a trend for me.

This is my life.

I’ve trained and developed over hundreds of techs,

many who now run businesses, lead teams, or are supporting families through this trade.

I’ve crawled attics, ran no-cool calls, sweated in attics, froze in basements…

and I’ve sat at ownership tables making decisions that kept men employed.

I’ve seen the highs.

I’ve seen the lows.

And brother… I’ve lived EVERY role in between.

This community is the FIRST time I’ve taken all of that experience

— every lesson, every mistake, every moment of clarity —

and built a place where we can grow together every single week.

 Join as one of the first 100. $47/month for life.

I built this community for the men who: 

• Show up when they’re exhausted

• Fight through long weeks with no appreciation

• Carry the weight of customers’ expectations

• Have families counting on them

• Want more clarity, control, and confidence

• And want a brotherhood in the trade, not just a job

 The Stoic Tradesmen isn’t hype.   It’s a HOME for the men who care.

 A place to reset.

A place to grow.

A place to get better at your craft and your character.

  This is OUR house.

Not sure?  Here's the "Stoic Tradesman's Holiday Survival Guide" for free

I built this community for the men who: 

• Show up when they’re exhausted

• Fight through long weeks with no appreciation

• Carry the weight of customers’ expectations

• Have families counting on them

• Want more clarity, control, and confidence

• And want a brotherhood in the trade, not just a job

 The Stoic Tradesmen isn’t hype.   It’s a HOME for the men who care.

 A place to reset.

A place to grow.

A place to get better at your craft and your character.

  This is OUR house.

Not sure?  Here's the "Stoic Tradesman's Holiday Survival Guide" for free

BLACK FRIDAY + CYBER MONDAY — FOUNDERS OPENING

First 100 Founding Members → 

$47/month for LIFE

This week only…

I’m opening the doors to the first 100 dudes who want to build this with me.

You’re not “joining” a community.

You’re shaping it.

You’re founding it.

You’re helping create a place where real tradesmen sharpen one another.

Cheaper than a cup of coffee a day.

For weekly wisdom… weekly sharpening…

and the tools to elevate your entire career.

 Claim a Founding Member Spot — Only 100

Inside The Stoic Tradesmen Edge

• Weekly Reset & Mindset Training  - Grounded, calm, controlled — the warrior version of HVAC.

• Communication Mastery - How to speak so customers trust you, respect you, and follow your lead.

• Stoic Tradesmen Methods - Breath control. Emotional regulation. Tone management. Present energy.

• Edge Vault Access - PDFs, scripts, frameworks, training modules — always growing.

• Brotherhood Support Thread - A circle of dudes who want the same thing you want: growth, discipline, stability, and mastery.

• Direct Access to Me Each Week - Ask questions. Get guidance. Get sharpened.

 Join the First 100 at $47

 "John's coaching didn't just change how I sell, it changed how I think. "  - Alex M., Service Technician 

"We finally have the structure and accountability our team needed." Ryan S., HVAC Business Owner  

"I was skeptical at first, but John's training made a world of difference. I'm now a Comfort Advisor!"   Brian R., New Comfort Advisor

This Is For You If…

• You’re tired of running calls burnt out

• You know you’re capable of MORE

• You want better results WITHOUT being pushy

• You want to grow as a man, not just a tech

• You value discipline, calm, and clarity

• You want support, wisdom, and accountability

• You’re ready to sharpen your craft and your mind every week

The Stoic Tradesmen Promise

If you show up weekly…

If you put in the work…

If you lean into the lessons…

You will:

 Communicate cleaner

 Build trust faster

 Earn more naturally

 Stay calm under pressure

 Handle customers with poise

 Become a leader on every call

 Grow inside AND outside the job

 Develop presence that speaks before you do

That’s the Stoic Tradesmen way.

 Join The First 100 — $47

Before the price goes to $97.

This Community Is Brand New — And That’s the Power

I’m not going to pretend there are thousands of people in here.  There aren’t.

You are the start.

You are the foundation.

You are the brotherhood I’m building this with.

If you want a place that’s personal, real, and built with intention… not mass-produced…

This is it.

If you want a coach who’s been exactly where you’ve stood…

who’s walked the path from green tech to owner to trainer…

and came back to serve the men in the trenches…

This is it.

And if you want to sharpen your craft, your confidence, your mind,

and your entire presence in the trade…

Brother…  

This is where it starts.

JOIN THE STOIC TRADESMEN — FOUNDERS 100

$47/month for the first 100 only.

Price increases to $97 after Cyber Monday.

The Edge Community is Open!     Don't follow - Lead

Ready to transform your career, your team, and your income - the moment is now!              Join now